Decreased Operational Costs. Increased Revenue Capacity.

About the Client

Christianity Today International, headquartered in Carol Stream, Illinois, is a nonprofit, global media firm. Through digital and print publications, as well as practical and accessible web resources, it reaches more than 2.5 million people every month via print and digital views combined.

Challenge: The publishing industry has had to adapt to changing market dynamics: declining print readership and revenues and the need to generate more revenue from digital publishing. Christianity Today (CTI) needed to expand their digital publishing capacity and increase advertising revenue opportunities, while working within limited budgets for hiring software development talent.

Through a strategic partnership, they wanted to expand their Web Development Team. They also wanted to be able to focus more of their resources on their core mission of developing market-leading content.

Results: An integrated global development and consulting team was built to extend the capabilities of their Web Development Team and optimize their development processes. CTI has continued to benefit from our technical and process engineering experience, time zone offsets, access to cost-effective software development talent, blended development resources and a fully integrated team to build and maintain their growing web presence and digital distribution channels. Their ability to access affordable, high-caliber talent has enabled them to achieve higher levels of output within their limited web development budgets.

CTI has continued to reduce costs, free up resources to focus on innovation, respond to changing market dynamics, and extend capacity to develop great content for the Web.

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