Cost-Effective Conversion to Digital Assets Increases Online Revenue Capacity
Challenge: The publishing industry has had to adapt to changing market dynamics: declining print readership and revenues and the need to generate more revenue from digital publishing. Christianity Today International (CTI) needed to convert all of their relevant historical print publication content to a digital format in a cost-effective manner, while also developing an efficient process for the ongoing management of their websites and future content.
Results: CTI partnered with us first to assess which part of the content conversion process made sense to outsource and to gain quick process improvements in increased efficiencies, more consistent quality and reduced costs. This helped them to build the business case and ROI models to justify capital allocation for a 9-month project to convert 15 years’ worth of content across 30+ different magazine brands to digital.
We built a global project team to implement this and guided CTI employees through the transition to successfully working within a cross-cultural, globally distributed team.
Since CTI was able to deploy their own content conversion team into web development, they then were able to refocus limited internal technical resources on rapidly developing new online functionality to address the dynamic changes happening in the media industry, specifically with online content delivery. Via our process optimization and strategic sourcing, CTI further accelerated its web development process by increasing its content conversion capacity by 60%.
As a result, CTI’s online revenue capacity increased by 40% while simultaneously decreasing the costs of their web development process by 50%. In addition, CTI realized the goal of increasing page views on their sites and driving additional revenue, as predicted in the ROI models used to justify the project.
Global Pueblo has been a highly responsive partner in web development. They have consistently sought to produce work that meets our standards of quality, integrates effectively with our existing systems, and meets our deadlines. They are willing to flex and grow with us as our technology evolves and they have continued to assume more and more of our workload. Global Pueblo is an excellent company, with talented employees, and we are stronger because of the support they have provided.
Thanks to our partnership with Global Pueblo, we expanded our capacity through sourcing, analyzed and improved our processes, and strengthened our ability to achieve our corporate strategic goals.
Global Pueblo has proven competent, experienced, timely and collaborative.